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Immersive Visualization Engine for
Pre-Purchase Validation

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Challenge

Choosing the right paint color is one of the biggest sources of anxiety for homeowners. Static color swatches fail to represent real lighting, textures, and room context, often leading to dissatisfaction, repainting costs, and decision paralysis.

Solution

Introducing an AI-powered Virtual Room Visualization experience that allows customers to preview their room makeover in real time - before committing to paint.

How It Works

Users upload a photo of their room using a smartphone or camera. The AI instantly analyzes the image and performs intelligent segmentation to identify paintable surfaces.

Smart Segmentation Includes:

  • Walls – Detects walls while excluding windows, artwork, and furniture

  • Ceiling – Accurately identifies overhead surfaces, even in complex layouts

  • Doors – Separate entry and closet doors for accent experimentation

Once segmented, users can apply any color from the paints palette. The AI renders photorealistic results that account for lighting, textures, and décor

Ready to Move Beyond AI

A short conversation can reveal how intelligence should be structured, orchestrated, and evolved within your organization.

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